With a history of over 30 years experience in the gas industry in Ireland and a flair for both creating and identifying fashion trends in the market, Urban Choice have researched the fire markets in order to bring together and showcase a Collection of Fires to satisfy the most discerning customer. Urban Choice has evolved over a period of time, learning the requirements of architects, garden designers and home owners continually adding to their portfolio of products.

Sophisticated Indoor Fires

With well-known quality brands including Element 4, Morsø, Rocal, Infinity and Paragon, Urban Choice have products that are tried and tested for quality and safety. Urban Choice help finds you the style, fuel, efficiency, and installation option that you require.


With a multitude of products on the market, this is a “one stop” website to help make life more simple and to quickly find you the best ‘fire solution” for your home. We have solutions for those with a conventional flue, those with no flue, those who prefer wood burning, outside air, and high efficiency fires suitable for Passive Houses.

Modern Outdoor Fires

The outdoor portfolio of products continues to grow. Some outdoor fires are decorative, some heat giving and others mainly for cooking. Brands represented are Morso, Escea, Unique Tables and Elementi.


With a multitude of product offerings using gas, wood burning etc. and a large variety of creative and inspired table top burners. Whatever style, fuel, design there is a solution to your outdoor fire.


For a uniquely designed outdoor fire, Urban Choice BESPOKE is where your consultation begins.Working in partnership with garden designers and architects Urban Choice takes up the challenge of your imagination and brings that picture to life, with outdoor fire solutions to suit your specific requirements.


Visit the Bespoke section for Outdoor Fireplaces, fire pits, fire tables and create a design for your burner.


Urban Choice present a portfolio of Indoor and Outdoor fires with realism, amazing flame picture, ease of installation, efficiency, multiple fuel options, various flue options including balanced flue to suit the more passive homes, even a no flue option of bio ethanol fires and all under the banner of the Urban Choice brand. For years the fire has been the focal point in a room both indoors and now outdoor rooms also, Urban CHoice understand the importance of getting this just right. Not only from an aesthetic fashionable view point but also in getting the correct installation and product to suit your requirements.


With this in mind, Urban Choice has selected a portfolio of high-quality fires and put them all together to allow you to easily find the solution to your fire installation giving you a fire Beyond your Expectation.